Thursday, September 10, 2015

What Is Your Financial Story?

The power of narrative is often missed and misunderstood in the process of financial planning.

We all have an untold financial story that is working in the background of our lives. Bringing light to this story helps us to find our way forward.

I don't know when the first story was told, but I know that it was thousands of years ago. For as long as we can go back, stories have carried the power to pass along values of the family, community and broader culture. Modern day Hollywood has figured out how to tell the best stories, and they make huge money telling stories. They’ve become so adapt at telling stories, that I wonder if we have lost the ability to tell our own stories—the stories of our families, and the challenges and triumphs that they’ve overcome and yet to overcome.

Stories, when told by the people who have lived them, do not miss the little details of family history and the meaning associated with different events. Stories are often how we learn best, as there are strong emotions associated with stories, which tie into the facts and figures of our lives. Stories take us on a journey and carry us through to the next generation. Yet as I meet with people to talk with them about their finances, I am surprised to learn how little they know of their own story, that is, their family story—how they came to be, what values they stood for, and what direction the family is headed. Sure they can tell me a few details, the highlights, but the deep knowledge of family story is not there.

Yet more often than not, it’s the deep family story that continues to carry forward strong convictions and beliefs about how the world works and should work. People with all levels of educational achievement will often refer back to something their mother or father did, and how that has shaped the way they do something now. While they may gain new knowledge that advances the direction of the family, there is still a pull by the family back into what they’ve been told.

So as you face looking at your finances, what is your story? Here are 10 questions to help you start to open up and look at your own family’s story of money.

1. What financial successes did your family have?
2. Who made the money (did one member make much more that than the other)?
3. When where you left wanting for something but could not have it?
4. Who controlled the money and why?
5. Who spent the money and why?
6. What arguments over money existed?
7. How does your spouse view money?
8. How do you view money?
9. What did your family say about rich, middle class, and poor people?
10. What did you learn about money from watching your parents?

These are just ten questions to help you start to examine your own story around money. As we become more familiar with our family story around money, and how we want things to either stay the same or change, we then gain new insight into the directions that we can head.

In the stories we create, we want to look for places of consistency, and when there are exceptions to the rule. We want to start to look at how we want to rewrite the story so that it goes forward. While it is important to understand the story up until this point, we also want to start to look to the future to determine how we would like the story to look going forward. What would the script of your financial future include? How can you start to write into your new script?

In my next blog post see how your story may have led you to fall in love with a profession and not a person.

Written By: Ed Coambs

Edited By: Joey Glass

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